TL;DR:
Umami and Plausible are both open-source, cookieless and simple. Umami meters events and is free to self-host (MIT); Plausible meters pageviews and is AGPL with an EU-hosted plan from $9/mo. Neither attributes revenue to its source, Open Analytics does, at $9/mo on events, which is why it leads this comparison.
Umami and Plausible are the two open-source names that come up most for teams that want to own their analytics. They are close: both cookieless, both simple, both self-hostable. The differences are the meter, the licence, and how the hosted option is priced, plus what neither of them does.
At a glance
| Open Analytics | Umami | Plausible | |
|---|---|---|---|
| From (hosted) | $9/mo | Free–$20/mo | $9/mo |
| Self-host | Yes (AGPL) | Yes (MIT) | Yes (AGPL) |
| Meters | Events | Events | Pageviews |
| Revenue attribution | Yes | No | No |
| Per-visitor journey | Yes | Limited | No |
The three, and what each is best at
- 01
Open Analytics
That's usThe pick when you want open-source and cookieless, plus revenue attribution and journeys the other two lack.
Price: From $9/mo for 50,000 events (a pageview or anything you tag), 3-day free trial.
Strengths
- Revenue attributed back to the visit and source that earned it
- Built-in MCP server: ask your analytics in plain English
- Realtime journeys, funnels and Core Web Vitals in one script
- Open source (AGPL) and self-hostable
Trade-offs
- Newer than Plausible or Fathom
- Meters events, so tagged conversions count
- No free plan, only the trial
- 02
Umami
Best if you want a free, MIT-licensed tool you can self-host and meter by events.
Price: Free self-hosted; Cloud free for 100,000 events, then $20/mo.
Strengths
- Free to self-host
- MIT licence (most permissive)
- Event-metered
Trade-offs
- No revenue attribution
- Limited importers
- Basic journeys
Best if you want the simplest dashboard and an EU-hosted managed plan.
Price: From $9/mo for 10,000 pageviews.
Strengths
- Simplest to read
- EU-owned and EU-hosted
- Polished managed product
Trade-offs
- Pageview-metered
- No revenue attribution
- No per-visitor journey
Rule of thumb: free self-host and event metering, pick Umami; simplest managed dashboard, pick Plausible; revenue attribution and journeys, pick Open Analytics. Figures checked 2026-08-07.
Open Analytics is the events-metered, revenue-aware option with an AI-queryable dataset. Try it free for three days.
Start free trialFrequently asked questions
- Is Umami or Plausible better?
- Umami is better if you want a free, MIT-licensed tool to self-host and metering by events; Plausible is better for the simplest managed dashboard and an EU-hosted plan. They are otherwise very similar, both cookieless and open source. Neither attributes revenue to its source, which is where Open Analytics differs.
- Is Umami really free?
- Self-hosted, yes, Umami is MIT-licensed and free to run on your own Node and PostgreSQL server. Umami Cloud has a free tier for 100,000 events on one site, then $20/mo for a million events. The cost of self-hosting is the server and its upkeep, not a licence.
- Do Umami and Plausible have revenue attribution?
- No. Both can record revenue values on events you instrument, but neither ties a payment back to the visit or source that produced it. Open Analytics adds that via a Stripe connection, at the same $9 entry as Plausible.