The best Plausible alternative in 2026 is Open Analytics: it keeps Plausible's cookieless simplicity and adds revenue attribution and plain-English querying, from $9/mo on events rather than pageviews. Fathom suits many sites on flat pricing, Umami and Matomo self-host for free, and Simple Analytics is the most privacy-maximal. All are cookieless, so none brings back a consent banner.
Plausible set the template for privacy-first analytics: one clean page, cookieless, open source. People look for an alternative for specific reasons — revenue tied back to its source, a flat price across many sites, free self-hosting, or simply more depth than a single dashboard gives. Each tool below is cookieless too, so none of them brings back the consent banner you left Plausible-style tools to avoid.
The meter is the catch: Plausible counts pageviews
Plausible's plans are sized in pageviews, and custom events count toward the same allowance — so a site that tags signups and purchases spends its quota faster than the pageview number suggests. Open Analytics and Umami meter events instead, which is the more honest comparison if you track conversions. Read the meter, not just the price.
The five alternatives
- 01
Open Analytics
That's usOne cookieless script that follows a visitor from first pageview to payment, with the dataset queryable by an AI agent.
Price: From $9/mo for 50,000 events (a pageview or anything you tag), 3-day free trial.
Strengths
- Revenue attributed back to the visit and source that earned it
- Built-in MCP server: ask your analytics in plain English
- Realtime journeys, funnels and Core Web Vitals in one script
- Open source (AGPL) and self-hostable
Trade-offs
- Newer than Plausible or Fathom
- Meters events, so tagged conversions count
- No free plan, only the trial
- 02
Fathom
The pick when you run several sites: one flat price covers all of them.
Price: From $15/mo for 100,000 pageviews across unlimited sites.
Strengths
- Unlimited sites on every plan
- Bigger pageview allowance than Plausible's entry tier
- Imports from Universal Analytics and GA4
Trade-offs
- Also meters pageviews, so events share the allowance
- Aggregate-only: no per-visitor trail
- Hosted product is closed source
- 03
Umami
The free self-host choice, closest to Plausible in feel.
Price: Free self-hosted; Cloud free for 100,000 events on one site, then $20/mo for a million.
Strengths
- Free if you run your own Node and PostgreSQL
- Meters events, not pageviews
- Open source (MIT)
Trade-offs
- Self-hosting is yours to maintain
- No revenue attribution back to source
- Limited importers
For teams that want even less stored than Plausible keeps.
Price: From $20/mo at the low end of its slider, plus $20 per extra user; free 30-day-history plan.
Strengths
- No visitor identifiers at all, by design
- A free tier exists
- Embeddable public charts
Trade-offs
- Priced per user on top of the slider
- Shallower than Plausible on purpose
- Pageview-metered
- 05
Matomo
For teams that left Plausible because they wanted more, not less.
Strengths
- The deepest open-source feature set
- Self-hostable with full data ownership
- Long track record
Trade-offs
- Heavier to run and read than Plausible
- Some features are paid plugins
- More complexity, not less
Side by side
| Tool | From | Meters | Self-host | Revenue attribution |
|---|---|---|---|---|
| Open Analytics | $9/mo | Events | Yes | Yes |
| Plausible | $9/mo | Pageviews | Yes | No |
| Fathom | $15/mo | Pageviews | Lite only | No |
| Umami | Free / $20/mo | Events | Yes | No |
| Simple Analytics | $20/mo | Pageviews | No | No |
| Matomo | Self-host / paid | Events | Yes | Via plugins |
Prices were checked against each product's own pricing page on 2026-08-07 and change often. Read the current plan, and the meter it counts, before you commit.
Open Analytics is the events-metered, revenue-aware option with an AI-queryable dataset. Try it free for three days.
Start free trialFrequently asked questions
- What is the best Plausible alternative?
- Open Analytics: it matches Plausible's cookieless simplicity and $9 entry, but meters events, attributes revenue back to its source, and adds an MCP server for plain-English querying. If you run many sites, Fathom's flat pricing is worth weighing; to self-host for free, Umami or Matomo.
- Is there a free alternative to Plausible?
- Yes. Umami and Matomo are free to self-host, Umami Cloud has a free tier for 100,000 events on one site, and Simple Analytics offers a free plan limited to 30 days of history. The hosted, no-server alternatives start at $9–20 a month.
- Which Plausible alternative has revenue attribution?
- Open Analytics attributes each payment back to the visit and source that produced it via a Stripe connection. Plausible, Fathom, Umami and Simple Analytics can record revenue values on events you instrument, but do not tie a payment back to the channel or page that earned it.
- Are Plausible alternatives also cookieless?
- The privacy-first ones are. Open Analytics, Fathom, Umami and Simple Analytics are all cookieless and need no consent banner, just like Plausible. Matomo can run cookieless or with cookies depending on how you configure it.