The privacy-first Google Analytics alternative

Everything you actually open GA4 for (visitors, sources, conversions, revenue) from one cookieless script that needs no consent banner and no analyst to read it.

Get Started See pricing

The overview: visitor totals, a live traffic chart, and breakdowns of pages, referrers and revenue.

The short answer

Google Analytics is free and enormously capable, with deep Google Ads integration and raw exports to BigQuery.

It also runs on cookies, requires a consent banner in Europe, and keeps free-tier data for at most 14 months.

Open Analytics answers the same everyday questions from one cookieless script: realtime journeys, revenue attributed to its source, Core Web Vitals, and no banner between you and your visitors.

Open Analytics compared with Google Analytics, across 12 capabilities and starting price.
Capability	Open	Google Analytics
Open source / self-hostable	Included	Not available
Ask it in plain English	Included	Limited
Realtime visitors	Included	Limited
Live globe	Included	Not available
Revenue attribution	Included	Limited
Every visitor's journey	Included	Limited
Identify your users	Included	Included
Core Web Vitals	Included	Not available
Funnels	Included	Included
Bring your history with you	Included	Not available
Cookieless	Included	Not available
No consent banner	Included	Not available
Starting price	$9 · 50,000 events	Free

IncludedLimited, or on a higher planNot available

Ask it in plain English. Ask Advisor, a Gemini-powered assistant, is in beta for English-language properties.
Realtime visitors. A separate last-30-minutes report, not a live board the whole dashboard runs on.
Live globe. The realtime report has a 2D map of active cities; there is no live globe of individual visitors.
Revenue attribution. Real attribution models, but over ecommerce events you instrument yourself; there is no payment-provider connection.
Every visitor's journey. User explorer, inside Explore, shows an individual user's event timeline.
Core Web Vitals. Nothing native; Google's own documented path is the web-vitals library plus custom events you wire up yourself.
Bring your history with you. Famously not even from Universal Analytics: when UA shut down in 2024, its history could not be moved into GA4.
Starting price. GA4's standard tier is genuinely free at almost any scale. The costs sit elsewhere: a consent banner that loses you the EEA visitors who decline, 14 months of data retention, sampled explorations. And GA4 360's price is sales-negotiated, not published.

Google Analytics’s figures checked against their own pages on August 7, 2026. Found something out of date? Tell us and we will correct it.

Moving from Google Analytics

There is no Google Analytics import adapter yet. Export your GA4 history to BigQuery or CSV so it is safe, then run Open Analytics alongside GA4 (the script takes minutes to add) and switch over once you trust what you see. Most teams run both for a few weeks.

Why teams choose Open Analytics. Not just a lighter dashboard.

Lucky Heron/pricing2s
Vivid Crane/dashboard9s
Quiet Dormouse/integrations16s
Silent Ibis/23s
Misty Osprey/changelog30s
Swift Seal/blog/why-cookieless37s
Mellow Marten/docs/install44s
Wandering Badger/pricing51s
Realtime
Watch visitors arrive the moment they do, with nothing to refresh.
We use cookies to improve your experience…
No cookies
No cookies and no personal data, so there is no consent to ask for.
Live globe
Every visitor on a turning globe, pinned to the country they are in.
SlackDaily digestConnect
TelegramInstant alertsConnect
EmailWeekly reportConnect
Plausible3 years of historyImport
Integrations
Bring your history in, and send the numbers where your team already is.
Which page brings the most signups?
AI chat
Ask your analytics a question and get the number back, not a report.
Stripe
Revenue attribution
Follow the money back to the campaign, page and post that earned it.

Questions people ask. Straight answers.

Not yet: there is no GA4 import adapter. Export your GA4 history to BigQuery or CSV so it stays yours, add the Open Analytics script alongside, and switch when you trust what you see. Most teams run both for a few weeks before turning GA4 off.

For understanding your traffic and revenue, yes: visitors, sources, funnels, revenue attribution and Core Web Vitals from one script. If your workflow lives inside Google Ads (audiences, remarketing, conversion import), that half is GA4's home ground, and some teams keep both.

In the EEA, yes. GA4 sets first-party cookies and Google's own EU consent policy requires legally valid consent, so a banner is required, and every visitor who declines it is a visitor GA4 never counts. Open Analytics sets no cookies and needs no banner, so it counts everyone.

For the data free silently costs you: consent-declining visitors GA4 drops, history deleted after 14 months on the free tier, sampled reports past 10 million events, and the hours of learning an interface built for analysts. Open Analytics keeps your history, counts every visitor, and reads in plain English.

Scale and the Google ecosystem. GA4 is free at almost any traffic level, exports raw events to BigQuery, builds audiences with predictive metrics, measures apps and web together, and feeds Google Ads directly. If you run serious ad spend on Google, keep GA4 for that; it has no lightweight substitute.

Try it on your own traffic

One script, no cookies, no consent banner.

Get Started