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The best analytics for agencies in 2026

Abbas Aga
Abbas Aga · 1 min read

TL;DR:
The best analytics for agencies in 2026 is Open Analytics for shareable public dashboards, unlimited team members and revenue reporting per client. Fathom is the flat-pricing pick if you manage many small sites, Plausible is the simplest to hand a client, and Umami is free to self-host. All are cookieless.

An agency's analytics job is different: many client sites, a bill that does not scale painfully with them, and reports a client can read without a login. The two axes that matter are per-site cost across a portfolio and how easily you can share a dashboard. Revenue reporting per client is the upsell that turns a report into a retainer.

What an agency needs

  • Multi-site pricing that does not punish a growing roster.
  • Public or shareable dashboards for clients without accounts.
  • Team access: bring the whole account team in.
  • Per-client revenue reporting to prove the work paid.

The tools, ranked for this

  1. 01

    Open Analytics

    That's us

    Public dashboards to share, unlimited team members, and per-client revenue attribution, cookieless across every site.

    Price: From $9/mo for 50,000 events (a pageview or anything you tag), 3-day free trial.

    Strengths

    • Revenue attributed back to the visit and source that earned it
    • Built-in MCP server: ask your analytics in plain English
    • Realtime journeys, funnels and Core Web Vitals in one script
    • Open source (AGPL) and self-hostable

    Trade-offs

    • Newer than Plausible or Fathom
    • Meters events, so tagged conversions count
    • No free plan, only the trial
  2. 02

    Fathom

    The flat-pricing champion if your roster is many small sites.

    Price: From $15/mo for 100,000 pageviews across unlimited sites.

    Strengths

    • Unlimited sites on one bill
    • Shareable dashboards
    • Simple for clients

    Trade-offs

    • Aggregate-only
    • No revenue to source
    • Pageview-metered
  3. 03

    Plausible

    The simplest dashboard to hand a client, priced per site.

    Price: From $9/mo per site.

    Strengths

    • Cleanest client-facing view
    • Shared links
    • Open source

    Trade-offs

    • Per-site cost adds up across a roster
    • No revenue
    • No journey
  4. 04

    Umami

    Self-host once, add every client site for free.

    Price: Free self-hosted.

    Strengths

    • No per-site fee when self-hosted
    • Multi-site
    • Open source

    Trade-offs

    • You run the infrastructure
    • No revenue attribution
    • Basic sharing

Prices were checked against each product's own pricing page on 2026-08-07 and change often. Read the current plan, and the meter it counts, before you commit.

Open Analytics is the events-metered, revenue-aware option with an AI-queryable dataset. Try it free for three days.

Start free trial

Frequently asked questions

What analytics is best for agencies with many clients?
Open Analytics for shareable dashboards, unlimited team members and per-client revenue reporting, or Fathom if you want the simplest flat price across unlimited sites. Self-hosted Umami is the cheapest at scale if you can run it. All are cookieless, so client sites need no consent banner.
Which analytics has the best multi-site pricing?
Fathom's flat price covers unlimited sites on one plan, which is hard to beat for a roster of small sites. Self-hosted Umami or Open Analytics cost nothing per site beyond your server. Per-site tools like Plausible are simplest but scale in cost with the number of clients.
Can I give clients a dashboard without an account?
Yes. Open Analytics has public dashboards you share by link with three privacy switches, and Fathom and Plausible offer shareable views too. That lets a client watch their numbers without a seat, which is usually what an agency wants for reporting.

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