Usage and billing
Which events count against your plan, which are always free, and what happens when a subscription lapses.
What bills, what never does
Plans are sized by billable events per month. An event bills exactly one unit when it is a pageview, custom event or conversion from real customer traffic: valid, not a bot, and not a duplicate. Everything else is always free.
| Event | Bills |
|---|---|
| Pageview, custom event, conversion | One unit each |
| Identify, engagement, Web Vitals, click positions | Never |
| Realtime heartbeats | Never |
| Imported history | Never, structurally: imports are aggregates, not events |
One click never double-bills through our own features
track call describe the same click under the same name, the pair costs one unit. The one way to pay twice is instrumenting the same element twice yourself under the same name with two mechanisms; the custom events page flags it.Watch your usage
The account meter
DashboardAccountUsageThe meter in the user menu and under Account → Usage shows the month's billable count against your plan, with a per-site split so one noisy site cannot hide inside the total.
The per-site view
SiteSettingsUsageEach site's Settings has a Usage tab: what this site sent, what your other sites sent, and what remains.
Usage and analytics are counted differently, on purpose
Plans, upgrades and lapses
- Every plan is paid; there is no free tier, because free analytics is usually paid for with visitors' data. Move between sizes whenever traffic changes, and cancel any time.
- Hitting a plan's ceiling warns you in the dashboard well before anything is dropped.
- Deleting a site or your account is self-serve and irreversible; the Privacy Policy names the two records that survive, and why.
If a subscription lapses